We're giving back to our four-legged friends for giving us so much

DogCoach DogNation

We support projects for dogs in need

When you purchase a DogCoach product from the Felix Smith collections, you’re also supporting the incredible work done by animal welfare organizations around the world to give dogs a better future.

For every product sold from the “Felix special collections,” 5 DKK is automatically donated to selected projects and organizations.

Funds are distributed twice a year, and the projects are chosen based on nominations from you — our community and customers.

At DogCoach, we have a huge heart for helping dogs in need around the world and a strong desire to give back to the dog community.

With DogNation, we’ve taken the first step toward making a real difference by contributing funds where they can truly have an impact.

For example, in 2022, Linse Kessler received a DogNation donation of 15,000 DKK to support efforts helping homeless and vulnerable dogs in Ukraine — along with DogCoach jumpsuits for the volunteers from Breaking the Chains working directly in the field.

Follow DogCoach on social media, where twice a year you can help nominate projects or organizations you believe deserve extra support for their important work.